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Center Presents Workshops on “Sustainability: Improving your Triple Bottom Line

06/09/10 by Staff Writer 

The Center for the Environment at Catawba College will facilitate two day-long workshops on “Sustainability: Improving your Triple Bottom Line” on Wednesday, June 9, at the Center facility on the Catawba campus in Salisbury and on Thursday, June 10, in the Old Cabarrus Bank Building in Kannapolis. The workshops are designed especially for people in business and municipal government.

The Center’s Sustainable Communities Leadership Institute, which is funded in part by the Z. Smith Reynolds Foundation, is hosting the events. The Center is partnering with Duke Energy, RowanWorks, Cabarrus Economic Development, CESI, Piedmont Natural Gas, F&M Bank and the N.C. Research Campus on the workshops. 

Because of the generosity of the partnering organizations, the cost is only $35 per person, which includes lunch. The workshops will run from 8:30 a.m. to 5:00 p.m.

The workshop leader, award-winning author and sustainability expert Darcy Hitchcock, notes that the triple bottom line refers to economic performance, environmental stewardship and social responsibility.  “Sustainability isn’t just about being more ‘green,’” she says. “Research shows that companies pursuing sustainability actually provide a higher shareholder return. They find it easier to attract talented employees, have higher productivity and a better public image. Sustainability gives these organizations an edge.”

Hitchcock is co-founder and president of AXIS Performance Advisors, a sustainability consulting firm based in Portland, Ore. The host of the Sustainable Today TV show, Hitchcock published the award-winning book, The Business Guide to Sustainability, and eight other popular business books on topics ranging from sustainability, teamwork and trust to work redesign and total quality management. Her latest, The Step-By-Step Guide to Sustainability Planning, was published in 2008.

The founder of the International Society of Sustainability Professionals, she teaches sustainable business in the Bainbridge Graduate Institute’s MBA Program as well as classes for the University of Oregon and Presidio’s MBA Program. She has developed packaged training programs and consulted with a number of Fortune 100 firms, developing a reputation for innovative management techniques and creative learning strategies.


These organizations have offered promotional support for the two events: Rowan County Chamber of Commerce, Kannapolis Business Alliance, the Rowan-Cabarrus Community College Small Business Center and Catawba College. 

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